Mike McDerment of FreshBooks on Web App Marketing Metrics
At Future of Web Apps Miami 2010 Mike McDerment , CEO and Co-Founder of FreshBooks , gave an amazing presentation on “Web App Marketing Metrics”. During the talk Mike outlines the metrics you should measure, the systems you need to measure them with and finally the reporting tools you can create to understand your data.
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Mike McDerment of FreshBooks on Web App Marketing Metrics